Wisconsin Athletic Club (WAC) is the largest privately-owned athletic club in Wisconsin. Their focus is having their members feel welcome, comfortable, and important with each visit. Their goal is to make fitness both valuable and fun.
Founded in 1976, WAC had already advanced to state-of-the-art facilities, services, and amenities. Next, it was time to elevate their brand identity. The refreshed logo and imagery were created to be applied across their many Wisconsin locations to reflect their updated fitness center environment and values.
