Paragon Development Systems (PDS)

Brand Identity & Logos

As a technology solutions provider specializing in delivering innovative IT services and support, PDS required a more current image. They wanted to reflect their commitment to helping businesses optimize their technology infrastructure, enhance security, and improve operational efficiency.

After acquiring a similar technology solutions integrator, the business needed a modern brand identity that reflected its expanded portfolio of services and new innovations. The final logo mark features three distinct elements representing: software, services, and products.

Concepts

Original Logo

New Logo

New Logo